Objectifs pédagogiques de la formation

In WebTrends for Technical Professionals: Essentials, you will learn how to configure and implement the base functionality provided in WebTrends Analytics 8.5. This class is designed for technical professionals who are responsible for configuring WebTrends features to produce reports required by business users and other WebTrends end users in the organization.

The class utilizes multiple training methodologies such as lecture, discussion, demonstration, and hands-on exercises to promote learning. You will learn how to configure profiles, filters, templates, and a wide array of reporting features. In addition, the class focuses on using SmartSource Data Collection (SDC) and will describe the SDC JavaScript tag and WebTrends query parameters available to enhance reporting options.

 

Programme de la formation

Rentabilité
  • Navigate the WebTrends interface and interpret reports
  • Understand the various methods of collecting data and describe the advantages of each
  • Create profiles, data sources, templates, and dashboards
  • Understand the purpose of the JavaScript tag and basic WebTrends parameters
  • Create hit and visit filters to segment traffic
  • Understand the purpose of the DCSMulti-Track function in regard to Web 2.0 tracking
  • Implement basic campaign reporting
  • Set up a scenario analysis to measure website conversion rates
  • Implement paid search tracking
  • Set up user rights, permissions, and roles
  • Export information to a SmartReport or ODBC format
  • Analyze web site effectiveness via the configuration of various reports such as content groups, path analysis, parameter analysis

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